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A story architect is part strategist, part detective, part creative genius. We do the tech to human translation to help you articulate your value to clients and investors.
How Story Architecting Works
We work to fully understand your client and their needs, and how you uniquely solve those needs. We craft a brand story for your startup around those elements. We identify your buyer’s journey, then we map that to your ideal go to market plan.
Buyer Analysis
We perform a series of workshops and buyer persona research to build buyer persona profiles that highlight painpoints, their cause and their impacts.
UVP Development
We use our analysis of your buyers and our thorough understanding of your business to either uncover or help you develop a defendable unique value proposition.
GTM Strategy
Our deep client & solution knowledge helps us understand your client's buying stages, and then we map their journey to ideal marketing stragies and tactics.
Execution
We get our hands dirty and help you turn your strategy into action. We can help execute both online and offline tactics, develop lead generation, and help secure early adopters.
Our Work
We start with your story and end with results.
Our work starts with a startups story, captured on a whiteboard (or sometimes a redboard). Some of our customers need us for quick projects and pay us hourly if they get the result that they want. Most of our customers work with us over the long term. We become their virtual VP of Marketing. Our model with these customers is a small retainer and a fee based on performance.
We only succeed when you do.
Testimonials
“I have utilized Kevin's services and expertise numerous times over the past year. His ability to understand my story combined with his creativity truly sets him apart from others. He understood very quickly my needs and worked closely with me to implement plans as promised. His knowledge of business infrastructures and social programs & services impressed me greatly. He has been a constant encouragement in my work and guided me often to the proper solutions. I am very grateful for his support and positive approach to helping me with my story. I would highly recommend Kevin and his expert services to anyone who wishes to work with him. “
"What was so great about working with Kevin was the fact that he got to work with us as a client before helping us with our marketing strategy and specifically, our brand story. That was key because he'd had an in-depth view of what it's like to be our customer, and he used this knowledge to really dive deep. Having a story expert like Kevin work with us, helped us to focus in on the key messages we need to be communicating in our marketing efforts. Brainstorming with him about our customer pain points was the most fun and challenging exercise! Our work with him also inspired us to completely rework our website and we would not have had such a clear vision had it not been for our time with Kevin. He was a real pleasure to work with, pushing us to think about things in different ways than we would have prior to his guidance".
"Kevin has been an incredibly valuable resource helping us shift our brand image." LRP helps clients struggling with addiction and mental health challenges. We helped them reposition their business to focus on a B2B model, interviewed buyer personas, crafted messages, and helped them redesign their corporate website.
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